Western Pennsylvania Salvation Army drive misses mark by $270,000
The 2012 Salvation Army Christmas kettle campaign missed its goal by $270,000, and a shortage of volunteers was one likely culprit, officials said.
The campaign goal was set at $2,827,216, but achieved only $2,553,893, agency spokeswoman Ginny Knor said Thursday.
Twenty-four of Western Pennsylvania Salvation Army Division's 39 facilities reported shortages, Knor said.
“Although we missed this year's goal, we did thankfully manage to do better than 2011,” said Divisional Commander Maj. William H. Bode.
The 2011 goal was $2,994,619 and raised $2,496,785.
This year, Greensburg raised $68,289, or 85 percent of its $80,000 target.
“We did pretty well,” said Capt. David Rhodes.
Funds stay in the community in which they are raised, agency officials said.
In Greensburg, facility programs include a free lunch that attracts 60 people three days a week, a food pantry and assistance with emergency needs, including rent and utility bills.
Rhodes said he may consider starting the campaign a little later this year, closer to Thanksgiving.
“We started the first week of November. People seem to ramp up their giving in the two to three weeks before Christmas,” he said.
Monessen raised $65,778, or 88 percent of its $75,000 goal.
A few communities exceeded their goals, Knor said.
Jeannette raised $64,484, or 115 percent of its $56,000 target; Latrobe raised $65,749, or 103 percent of its $64,000 goal.
The news in Fayette County was mixed, Knor said.
Because Scottdale and Connellsville are now combined, the goal for this year was to exceed 2011's total, $28,500.
The 2012 total was $21,276, or $7,223 short.
In Uniontown, the unit exceeded its target of $70,000, raising $75,350.
Allegheny County overall had the largest cumulative goal miss at nearly $150,000.
“I think the biggest challenge for everybody, especially in Allegheny County, is a lack of volunteers,” Knor said.
“People who are available tend to be the elderly. We don't want to put someone who is elderly out in 25-degree weather,” she said.
“People don't have spare change. People use debit cards. The government has talked about getting rid of pennies. We built our service on pennies. ... We are a cashless society,” Knor said.
The agency has launched additional campaigns in recent years, including the ongoing Wendy's Restaurant Junior Frosty key tag promotion and the online Pittsburgh versus Cleveland Kettle Challenge.
Monthly donors can donate online, saving postage costs, Knor said.
Campaign donations are still being accepted at www.salvationarmywpa.org.
Mary Pickels is a staff writer for Trib Total Media. She can be reached at 724-836-5401 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Former Penn-Trafford student put on house arrest for drug sales
- One-day lane restrictions set on Route 30 in North Huntingdon
- Greensburg driver charged after ATV struck on rail tracks
- Greensburg seeks holiday parade marchers
- Line painting planned in Penn Township
- House 58th District seat candidates focus on education, taxes
- DNA evidence in alleged June 2013 rape leads to Latrobe man’s arrest
- Greater Latrobe teachers, school board approve 5-year contract
- Unity rally aims to counter negativity of KKK message in ’97
- Kin of 2013 DUI crash victim in Hempfield lose young family in fire
- Second phase of Westmoreland Airpark in Unity opens