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Businesswoman active in community affairs

| Saturday, Jan. 5, 2013, 8:54 p.m.

Janice Friedman could run circles around anyone and did it with style and grace.

“I will always remember this spunky little lady, and I mean little, standing about 4 foot 8, showing up to board meetings dressed better than anyone, with her knitting bag in hand happily sharing her opinion of what our plan should be,” Tina Massari, executive director of the Leukemia & Lymphoma Society of Western Pennsylvania, said of Mrs. Friedman, a society trustee.

Janice Segal Friedman of Shady-side, former owner of Maternity Fashions in the former Jenkins Arcade in Downtown, died on Thursday, Jan. 3, 2013, in her home. She was 87.

At a time when women going into business was not in fashion, Mrs. Friedman borrowed $450 to open her store, said her daughter, Amy Doran of Florida.

“And she was able to quickly repay the loan and operate her shop for the next 56 years,” Doran added.

“My mother was admired for her volunteer efforts,” said her daughter. “During the Christmas holiday, she would take me to the vets' hospital off of Washington Road, and we'd serve dinner for the patients.”

Mrs. Friedman, who was active in the Civic Light Opera, befriended people from all walks of life. Genna MacDonald, a waitress at Ritter's Diner in Bloomfield, who regulary waited on the Friedmans, recalled Mrs. Friedman's interest and concern for her family, especially when it came to the well-being of her son.

Born and raised in Squirrel Hill, Janice Segal was one of three children of butcher Jack Segal and his wife, Ida Schatz Segal.

After graduating from Taylor Allderdice High School in 1943, where she was a majorette, Janice Segal entered the University of Pittsburgh where she received her bachelor's degree in 1947 and opened her shop.

In 1952, she married Alter Friedman, a decorated World War II Army veteran who operated the Ritz, a men's furnishing store in New Kensington.

In addition to her daughter, Amy, and husband, Alter, Mrs. Friedman is survived by her children, Betsy Friedman of Point Breeze, Cathy Fleischmann of Ohio and John Friedman of Squirrel Hill; four grandchildren; three great-grandchildren and her siblings, Ivan Segal of Mt. Lebanon and Richard Segal of Florida.

Services at 1 p.m. Sunday in Ralph Schugar Chapel Inc., 5509 Centre Ave., Shadyside with visitation from 11:30 a.m. until before the service.

Interment at West View Cemetery of Rodef Shalom Congregation.

Jerry Vondas is a staff writer for Trib Total Media. He can be reached at 412-320-7823 or jvondas@tribweb.com.

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