In response to Joseph Sabino Mistick's column “Councilwomen Pittsburgh tough” (Nov. 25 and TribLIVE.com): It is apparent that the councilwomen may be “tough,” but they are not thinking “smart.” Otherwise, they would figure out that the city's tax on outdoor billboards is actually a tax on the end user of the product or service on the billboard — that would be you and me.
You see, that tax must be paid, not by the seller of space on the billboards (Lamar or other advertising firms), but by the advertisers whose ads appear on the boards, who then pass their increased cost of doing business in the form of the tax along to their clients or customers who use their services or products: the person needing dental work, the people going out to dinner, the family purchasing a new car or dealing with any other billboard advertiser.
This just further explains that no one benefits when a tax is put in place, except the government collecting that tax, and Jane and Joe Public end up being the losers by having to carry the tax burden once again.
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