Senior social media
Connecting via social media is growing among baby boomers and seniors. According to an AARP survey, social media use among boomers and seniors grew from 25 percent in 2010 to 51 percent in 2011 — the fastest growth rate of any generation.
Shirin Mostaghim, author of “Reaching Older Demographics with Social Media,” recently reported usage among those over the age of 65 grew 100 percent since 2009 and Twitter usage more than doubled among those 50 and older. Mary Madden, senior research specialist on social and demographic trends for the Pew Research Center, said while young adults continue to be the heaviest users of social media, their growth pales in comparison with recent gains made by older users.
Social networking links people with friends, family and colleagues all over the country by creating, sharing and exchanging information and ideas in virtual communities and networks. It's an increasingly popular way for family members and friends to stay connected. You can learn and take advantage of special offers from various companies.
The AARP survey of the 50-plus population found Facebook to be the most popular social media site.
The future of social media includes seniors. They are the up-and-coming users in the social-media era.
The writer is an AARP volunteer.
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