Why 'Duck' viewers flock
Like millions of Americans, I've become a “Duck Dynasty” fan.
“Duck Dynasty,” as you surely are aware, is an A&E reality show that presents the Robertson clan, the long-bearded owners and operators of Duck Commander in West Monroe, La. Duck Commander hand-makes duck calls.
The story is a rags-to-riches one.
Phil Robertson, the patriarch of the family, started his duck-call business some 25 years ago. The avid outdoorsman was dissatisfied with the duck calls that were then available, so he made his own.
He did about $8,000 in revenue his first year, but slowly built up the business over the next few decades, hiring a lot of relatives along the way.
His son, Willie, took over the company and has grown it to a $45 million annual business — one that has made the Robertson family mighty wealthy. They were wealthy before “Duck Dynasty” became a hit cable show that draws record-breaking numbers of viewers.
Many media critics have been speculating as to why the show is so popular — and some, such as Rolling Stone, say the show and the characters are nothing but a big con. As usual, so many in the media are getting it exactly wrong.
It's true that each episode is scripted and staged with fairly typical sitcom plots. But what is also true is that the Robertsons are totally authentic characters.
There are Phil and Kay's three bearded sons, who all work at Duck Commander, their wives and kids and, of course, Uncle Si, a gray-bearded Army veteran who is daggone colorful and funny.
These people are unapologetically religious. They believe that when you marry, you really do become one flesh. Their families are intact and functional, and the show celebrates these simple values.
The characters are politically incorrect and unapologetic about that, too. They happily go into the woods to shoot, skin and cook their dinner.
Unlike most sitcoms on TV these days, the fathers are not dribbling idiots. They are respected by their kids. And grandfather Phil is respected by his grandkids.
The characters are all self-deprecating and don't mind being the butt of the joke — because it is clear they are all in on the joke and having a grand time creating the show.
It is orderliness that draws us in — the orderliness that is missing in too many American homes that are broken up by divorce or headed by single parents. In the case of the Robertsons, order is made possible by their faith.
And nobody understands that better than Phil.
He explains in his autobiography that he was not a good man in his 20s. He quit teaching — he has a master's degree in education — and ran a bar. He frequently got drunk and into trouble and was not very nice to his wife and young kids.
But he eventually found his way to church and his Christian faith transformed him. He became a changed man and has since tried to live his life according to the Bible.
Media critics compare “Duck Dynasty” to typical sitcoms, but if there is any one show it should be compared to, it is “The Waltons,” another fine show about a functional, intact family.
Much like “The Waltons,” most “Duck Dynasty” episodes show the entire Robertson clan sitting around the dinner table and saying grace before they break bread together.
It is their togetherness that draws in viewers. We like the way they celebrate simple, traditional values with humor and self-deprecation. We like the way orderliness guides their lives and brings order to their families.
You have to be a cynic to miss the obvious reason so many viewers are tuning in. And most big-city media critics are too cynical to understand what “Duck Dynasty” is really about.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Bell’s last-second TD lifts Steelers over Chargers
- Rossi: Just wait until Ben comes back
- Jefferson Hills councilors get results of audit
- Forward supervisors skeptical Pangburn Hollow Road will be repaved this year
- Clairton joins Live Well Allegheny campaign
- Steelers defense displays resiliency in victory over Chargers
- Steelers notebook: Receiver Bryant inactive for game vs. Chargers
- Tesla investors leery as shares, targets plummet
- Penguins notebook: Left wing rotation puts Perron with Malkin
- Kittanning grad Miller finds team in junior hockey ranks
- WCCC fraternity helps fallen Ligonier officer’s family