Ad blitz puts GOP on spot
By USA Today
Published: Wednesday, Oct. 3, 2012, 10:20 p.m.
President Obama is outspending Mitt Romney on advertising in almost every battleground state, putting pressure on the Republican candidate to unleash a late spending surge.
Since the Democratic Party's convention ended Sept. 8, Obama and his supporters have put 32 percent more ads on television than Romney and his allies, a Wesleyan Media Project analysis out Wednesday showed.
Obama and the super PAC supporting him, Priorities USA, aired 92,104 ads in the three weeks after the conventions, compared with 69,426 ads from the Romney campaign, the Republican National Committee and six outside groups.
Obama has the advantage in 14 of the top 15 markets, including cities in Ohio, Virginia, Florida and Colorado. Romney leads only in Las Vegas, thanks to nearly 3,000 ads run on his behalf by outside groups.
The disparity is “astonishing,” said Erika Franklin Fowler, co-director of the Wesleyan Media Project, a research group at Wesleyan University, in Middletown, Conn., that tracks political television advertising.
“It's very surprising to me that any campaign would give such an advantage to another candidate in a competitive presidential cycle, particularly given the early indications that Romney and his outside interest groups would be dominating the airwaves,” Fowler said.
The gap is big enough the Romney campaign sought to reassure donors with a memo Tuesday that promised Romney would “spend as much in paid advertising, direct mail and field operations in the next five weeks as we have spent “ since April. Through September, Romney spent $108 million on advertising, according to data from SMG/Delta, a Republican media buying firm. To match that ad buy between now and the election, the Romney camp would have to spend more than $21 million each week.
“Everything we want to do will be funded,” Romney political director Rich Beeson said. Obama's strategists, he said, “are running a campaign the same way they run the country — just throw money at it and hope that it solves the problem.”
An ad push now from Romney would have missed the start of early voting in two swing states, Iowa and Ohio. Nor can Romney count on significant additional coordinated spending with the Republican National Committee. Campaign-finance laws allow $22 million in coordinated ad expenditures between a candidate and party, and the RNC has spent about $20 million.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Kovacevic: A great day to appreciate No. 68
- Alle-Kiski Valley schools better statewide scores
- Steelers safety Polamalu finds himself in tough position
- LeBeau wants to come back as Steelers defensive coordinator
- Power play, penalty kill help put Penguins on another 100-point pace
- Penguins notebook: Popularity with female fans brings test event to Consol
- East McKeesport reduces millage
- Homestead accepts proposed budget
- Pitt’s Donald sweeps Outland, Bednarik awards, named All-American
- Economic recovery hinges on feds, experts say
- Steelers notebook: Cutting down turnovers, sacks hasn’t led to victories