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Charleroi Area's Coach Jenkins promotes Cougars on social media

| Friday, Aug. 10, 2012, 1:06 a.m.
Mark Levander Productions
Charleroi Cougars head Coach Ed Jenkins, above, has used his experience working in the social media field to heighten awareness of the Charleroi Cougars football program.

When Ed Jenkins was hired as head football coach at Charleroi, he immediately started implementing his plan.

“We're really looking to change the culture here at Charleroi,” Jenkins said. “It's not just the football program, though. We're looking at the entire athletic department.

“We want every kid in the school to be a part of what we're doing, whether it's as a student manager, statistician … we want everyone to be involved.”

Jenkins, who owns a social media and marketing company, has taken to the usual social media outlets and the internet in an effort to boost support and excitement for the Cougar football program.

“It's what I do for a living,” Jenkins said. “Every athlete wants exposure, not necessarily for football, though. They want colleges to see what they've been doing in the community as well. We plan on having articles on what the kids are doing on and off the football field.”

Through connections he's made through his business, Jenkins has obtained a national corporate sponsor that will be involved with the Cougar program.

“I did some work for Deuce Brand watches,” Jenkins added. “I pitched my ideas to them, and they wanted to be involved. They've even designed a custom watch for Charleroi.”

Fans can log on to www.charleroifootball.com for all of the latest information on the Cougars.

“The website is going to be a big asset,” Jenkins said.

He added that the most exciting feature of the website is the live, game-tracking capabilities.

Powered by Ngin Sports, anyone logging on can follow live, play-by-play scoring for every Cougars game.

“Players that have grandparents or aunts and uncles that live out of town, this is a great thing,” Jenkins said. “Even alumni have said that they're excited about having the opportunity to be able to follow their alma mater on Friday nights.

“Coaches and statisticians will be able to update the site within seconds with the technology we'll have. I'm really hoping we can be the pioneers for this in our area.”

Jenkins said a weekly coaches' show will be featured on the website, featuring interviews with players and coaches. The short segments will feature game recaps and previews for upcoming games.

“We really want to show people how we're progressing as a team,” Jenkins said. “We talked with some alumni and this is a great way that everyone can stay connected to the program.”

To stay in touch with the Cougars, fans can log on to the website, follow @CharleroiCougar on Twitter, and “like” Charleroi Cougars Varsity Football on Facebook.

“We're working really hard on and off the field to brand our program,” Jenkins said. “Using the technology and social media available to us is a great way to do that.”

The Cougars hit the field for their first practice at 8:30 a.m. Monday.

Jeremy Sellew is a staff writer for Trib Total Media. He can be reached at 724-684-2667 or jsellew@tribweb.com.

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