Weather, distance keep demand for Super Bowl seats 'softer than imagined'
A still-building weather system possibly will affect New York on Super Bowl weekend, but it won't be the perfect storm.
According to brokers selling secondary-market tickets for the most expensive Super Bowl ever, a Steelers-Giants or Steelers-Eagles matchup would have resulted in a never-before-seen surge for tickets.
But even with America's biggest one-day event coming to America's biggest city for the first time, seat prices are coming down daily because the participating cites, Seattle and Denver, are so far away.
Because it will prohibitively expensive even a week from now for fans in Denver and Seattle to line up last-minute flights and hotel rooms, most coming from those cities will buy their seats by Thursday, based on past Super Bowl patterns.
“By the end of the week, most sales will be in the New York/New Jersey area, and then you'll see them come down,” Connor Gregoire, a Seatgeek.com communications analyst, said Tuesday. “The secondary market is healthy, but there were expectations this would be the most expensive Super Bowl ever. But the two cities are 4,600 miles away.”
The tickets available on the open market jumped from 12,000 on Monday to 17,000 on Tuesday as fans from non-participating teams began putting up their seats for sale, according to Seatgeek. Each NFL team receives about 2 percent of the seat allotment, and most of those tickets are distributed to season ticket holders via lotteries.
Tickets are selling for an average of $3,504, including some seats that went for as little as $1,550 before the two weekend conference championship games were played Sunday, according to Seatgeek. That average was down $200 from Monday.
“It (demand) is softer than imagined,” Gregoire said.
Face value ranges from $2,600 to $500. But the NFL isn't allowing the resale of the 1,000 seats that sold for $500 each in a lottery.
Last year in New Orleans, the NFL estimates many $600 tickets sold on the secondary market for $2,000, and midfield seats went as high as $6,100.
Luxury suites protected from the wind, cold and possible snow are what's prohibitively expensive. One suite is being listed for $1 million, but most are in the $250,000 to half-million range. Tickets for the various Super Bowl parties are appreciably higher than in the past.
The weather also could factor into last-minute ticket sales. Accuweather.com meteorologist Evan Myers said a storm system approaching the Northeast on Super Bowl weekend could affect New York sometime between Friday and Sunday.
“The weather affected sales for the San Francisco-Green Bay (wild-card) playoff game (Jan. 5),” Gregoire said. “By kickoff, seats were selling for $30.
“Not that you're going to see a $30 seat for the Super Bowl.”
Alan Robinson is a staff writer for Trib Total Media. Reach him at firstname.lastname@example.org or via Twitter @arobinson_Trib.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- NFL notebook: Manning fined for taunting Texans safety
- Not to be left behind, speedy Steelers are on the fast track in NFL
- NFL increases penalties for domestic violence
- Cardinals’ Fitzgerald feels best days aren’t behind him
- NFL notebook: Ex-player Gilbert releases platform for NFLPA bid
- NFL upholds Browns WR Gordon’s 1-year ban
- NFL notebook: QB Newton says ‘no doubt’ he’ll be ready for opener