Ski resorts are hoping for a return to winter
TribLIVE Sports Videos
Snow was scarce last year across most of the country, Western Pennsylvania included.
So when Superstorm Sandy sat and dropped a foot of the white stuff on the Laurel Highlands last month, ski resort operators started snapping pictures to post to web sites and social networks.
Even if it wasn't enough to get people on the hill, photos of the slopes blanketed in snow at least got them thinking about it.
“People are just dying to get back out and ski so early snow definitely helps get everyone excited and at least puts us back on the radar,” said Laura Argenbright, marketing director at Hidden Valley.
With resorts either open or on the verge of opening across the country, the ski industry is hoping to rebound from one of the worst seasons in decades.
Temperatures were up and snowfall was down significantly nationwide in 2011-12, as were skier and snowboarder participation numbers and retail sales. According to research by the National Ski Areas Association, resort visits dropped from a record-high 60.54 million during a snowy 2010-11 season to 50.8 million last season, a 20-year low.
At Hidden Valley, recently-upgraded snowmaking equipment allowed them to experience a modest increase in visitors, but they had to work to get the word out.
“If you're sitting home with a brown back yard, you're not going to think about going out and skiing,” Argenbright said. “We had to keep hammering the message all winter long that you may not have snow, but we do.”
This year, resort operators are hoping forecasts for temperatures and snow closer to normal come to fruition.
“Of course, we're hoping for much more snow than average,” said Seven Springs spokeswoman Anna Weltz.
Weltz credits their snowmaking equipment and crew for the resort's ability to have the snow they did last year. Still, like most ski areas, they opened slightly behind schedule and closed slightly ahead of schedule.
Among the changes at the resort for the coming season, Weltz said, are further upgrades to their snowmaking and grooming equipment. They're also creating a seventh terrain park designed for children ages 4 to 7. Seven Springs' terrain parks and pipes have been rated No. 1 on the East Coast for four consecutive years by readers of TransWorld Snowboarding and SKI magaizines.
Hidden Valley also increased its snowmaking capabilities and made improvements to the Voyager trail on the North Summit, widening it to twice its original size and adding lights to provide an easier way down for beginners.
Both Seven Springs and Hidden Valley as well as WISP, in McHenry, Md., hope to open either the first week or weekend of December. Blue Knob, in Claysburg, Pa., has a tentative opening date of Dec. 14.
At Snowshoe, West Virginia, the 28 inches generated by Sandy coupled with a few smaller storms and temperatures cold enough to make snow allowed the resort to open on Wednesday, the earliest opening date in 15 years.
After a rough 2011-12, the out-of-the-way resort approximately four hours south of Pittsburgh is offering a guarantee to encourage people to make the drive. From December 15 through March 15, if Snowshoe doesn't have more skiable terrain open than any other mountain in West Virginia, Virginia, Maryland and North Carolina, the next day of skiing is free.
“We're confident we're going to have the best snow, and we wanted to show people that coming to Snowshoe is going to be worth their time,” said Krysty Ronchetti, public relations director for the resort.
Karen Price is a staff writer for Trib Total Media. She can be reached at 412-320-7980 or firstname.lastname@example.org.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Allegheny County deer falls short of record status
- Survey says hunters like deer seasons as is
- Rain hampers bear, deer seasons; fishing interest increases
- PETA offers underwater drones to target animal cruelty
- Allegheny County buck could prove to be state’s largest ever taken
- Penn State study revealing how deer react to hunters
- Outdoor notices: Dec. 15, 2014
- 21st century has become golden era for big game trophy bucks
- Study: Dragging dead deer hazardous to hunters’ health
- Frye: Possible record buck to get final score
- Outdoors notices: Dec. 14, 2014