Pens-Bruins Game 3 most-watched conference final in 11 years
By Bob Cohn
Published: Thursday, June 6, 2013, 7:57 p.m.
The Penguins' double-overtime loss to Boston in Game 3 of the Eastern Conference final Wednesday night was the most-watched conference final game in more than a decade.
The game attracted 2.844 million average viewers on NBC Sports Network, peaking with 3.6 million viewers from 10:30 to 10:45 p.m., according to Nielsen ratings provided by the network.
It was the most-watched conference final since 2002, when Detroit-Colorado averaged more than three million viewers.
The overall average national household rating was 1.64, slightly higher (1.78) from midnight until the end of the game.
More people watched the game in Pittsburgh — it drew a 22.71 rating — than anywhere in the country. That rating was 5 percent higher than the series average for the Penguins' last conference final appearance in 2009.
Game 3 drew a 21.89 rating in Boston. That was up 47 percent from the series average for the Bruins' 2011 conference final appearance.
One rating point equals about 12,000 households and 30,000 viewers in the Pittsburgh market, which extends north toward Erie, south through Morgantown, W.Va., west to the Ohio border and east toward Altoona.
That translates to about 656,700 viewers in the Pittsburgh market.
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