TribLIVE

| Sports


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Pirates will commission new logo for 2014 season

AP
Maintenance worker Dale Heinrich fixes a light on a sign outside the Pittsburgh Pirates' baseball spring training workout facility, Monday, Feb. 11, 2013, in Bradenton, Fla. (AP Photo/Charlie Neibergall)

Pirates/MLB Videos

Related Stories
Monday, Feb. 11, 2013, 5:51 p.m.
 

Pirates fans might not have any input in trades or free-agent signings, but they will have a say in choosing a new logo for the 2014 season.

Four focus groups — season ticket holders, corporate partners, suite holders and random fans — are meeting at PNC Park this week to help pick a new buccaneer symbol. The present model features a snarling pirate in a black and red bandana. It has been around since 1997.

“It's time to update it a little bit,” executive vice president and chief marketing director Lou DePaoli said.

DePaoli said the fans are being shown prior logos and asked to offer their ideas. A sketch artist will apply them on paper, on the spot.

“We don't have any preconceived notions,” he said. “We figured we'd go at it a little bit differently.”

Contrary to some reports, DePaoli emphasized that the traditional and popular gold “P,” which is worn on the hat and featured prominently in advertising and marketing, will not be touched.

“When people see the gold ‘P,' they know it stands for Pirates,” he said. “It's something you don't mess with.”

Subscribe today! Click here for our subscription offers.

 

 

 


Show commenting policy

Most-Read Pirates

  1. Reversing the field: Pirates continue to raid Yankees for hidden skill
  2. Pirates notebook: Locke the choice to be 5th starter
  3. Steelers’ Tomlin, Pirates’ Hurdle share similar philosophy
  4. Spring training breakdown: Pirates 18, Phillies 4
  5. Pirates’ outfield may have few defensive peers
  6. Pirates pitchers finding success with expanded strike zone
  7. Alvarez latest in Pirates’ revolving door at first base
  8. About face: Pirates’ Burnett now digging the shifts
  9. Pirates notebook: Decker leaves game with calf injury
  10. Spring training breakdown: Braves 7, Pirates 5
  11. Pirates notebook: Locke makes bid for final rotation spot, Tabata cut