Online sales of Pirates' merchandise soar
By Bob Cohn
Published: Wednesday, Sept. 25, 2013, 7:57 p.m.
On Monday, the Pirates clinched their first postseason berth in 21 years. On Tuesday, they were the hottest Major League Baseball club on Fanatics.com, the nation's largest online seller of licensed sports merchandise.
Sales of Pirates merchandise increased 200 percent from Monday, and the official Pirates' playoff T-shirt was the No. 1-selling MLB item, according to a company spokesman.
It has been a phenomenal month for the Pirates in terms of merchandise sales.
September sales were 390 percent higher than last year at this time, the spokesman said.
Through Monday, Pirates center fielder Andrew McCutchen ranked fourth among all players in September individual jersey sales, trailing Mariano Rivera, Miguel Cabrera and Yasiel Puig. McCutchen ranks ninth overall for the season.
Also, a black Pirates “stretch” hat has been the No. 2-selling item over the past two weeks.
— Bob Cohn
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