Trib Total Media acquires stake in Pittsburgh Power
By Jerry DiPaola
Published: Friday, Feb. 7, 2014, 3:03 p.m.
Trib Total Media has purchased a multimillion dollar stake in the Pittsburgh Power, becoming part owner of the franchise as it prepares to enter its fourth season in the Arena Football League.
“The Power could not have asked for a better co-owner than Trib Total Media,” Power CEO and founder Matt Shaner said. “Since our inception in 2010, our organization has not had stronger supporters than Richard Mellon Scaife, Ralph Martin, Jennifer Bertetto and the entirety of Trib Total Media. Their belief in the Power is unwavering.”
Martin, Trib Total Media president and CEO, said he is eager to expand the company's partnership with the Power that has existed for the past three years.
“We just thought it was a great opportunity for us,” Martin said. “Our demographics are the same — the people who go to the games.
“It helps us connect to the community in another way, and we are always looking for those connections. That was important to us.”
Power co-owner and Steelers Hall of Fame wide receiver Lynn Swann said the partnership with Trib Total Media will help his franchise.
“The credibility and integrity that Trib Total Media will bring to the Power is immeasurable,” Swann said. “They are a force in our community. Their organization is one of the most distinguished companies in Pittsburgh, and the company is not just a media powerhouse, but they also give back to the community.”
“It's nice to be tied with Lynn Swann, the history and the great times with the Steelers,” Martin said. “I really respect Matt and the Shaner investment group. When you add all that together, it was hard to pass up.”
The new ownership group consists of Shaner, Trib Total Media and Swann. It will operate under a board of directors that will be chaired by Shaner. Martin and Swann also will serve on the board.
The Power signed a three-year extension to its lease at Consol Energy Center in September, strengthening its partnership with the Penguins. The lease will renew for an additional three years in 2016 if mutually agreed upon attendance marks are met.
Power coach Derek Stingley opens training camp Feb. 20 at Southpointe Fieldhouse in Cecil. The regular-season opens at 5 p.m. March 15 against the Cleveland Gladiators at Consol Energy Center.
After finishing 4-14 last season, the Power almost totally rebuilt their roster in the offseason, adding several indoor football veterans, including 2012 Arena Football League MVP quarterback Tommy Grady and wide receivers Aaron Lesue and Prechae Rodriguez.
Founded in 1987, the AFL consists of teams in 14 U.S. cities, stretching from Florida, where the league has franchises in Orlando, Tampa and Jacksonville, to the West Coast with the expansion LA KISS and Portland Thunder.
The game is played with eight players per side on a 50-yard field where the football can be played off the sideboards and a large net behind the goal posts. When the football goes into the stands, which happens frequently, fans are welcome to keep it.
Jerry DiPaola is a staff writer for Trib Total Media. Reach him at firstname.lastname@example.org or via Twitter @JDiPaola_Trib.
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