LaBar: Sting good for only one WWE match
The word on the street is WWE plans for Sting to have one match and that's it. One match against The Undertaker, and he's done.
Sting has increased his name value more than ever via rumor and novelty. He's the one guy that never left the old WCW/NWA for the big New York money. Morals and loyalty got in the way. What was it worth? In the end, they all confess their sins and follow the money.
Sting versus The Undertaker is a draw ... once.
Both names bring people back to days of being younger and wrestling meaning more that warms the heart. With the right build, the right production, WWE can make this an epic event ... once.
Less is more with Sting. Once we've seen the smoke and mirrors, once, we've seen it enough. Have you caught on with the theme of “once?”
Sting versus John Cena, Daniel Bryan, Bray Wyatt, Triple H and anyone else in fantasy booking doesn't matter. Sting doesn't do anything for them. He's not important enough for those guys to lose or beat.
A brilliantly produced rivalry, video packages and special effects make him versus The Undertaker a buyable affair. A slower and older Sting can be camouflaged by a one-time appearance. The moment he appears at a b-level pay-per-view 20 pounds overweight in his singlet — dare me to complain if the WWE Network stream crashes.
Sting is coming to WWE courtesy of two reasons.
Reason one is Vince McMahon. Personal satisfaction trumps all. McMahon always has been a fan of Sting. McMahon even requested Sting versus Ric Flair be the main event of the final WCW Monday Nitro because of his enjoyment of both men.
Reason two is the WWE Network. After WWE, the WCW days occupy the most hours of video content. Sting was a top guy in WCW. If he were anything less, he wouldn't be a care to WWE or its audience. He'd be better off taking up yoga.
McMahon wants Sting out of personal respect and business accomplishment. Sting is the one money making name who never worked for him. You better believe that would haunt McMahon's will until he was six-feet under. He is going to make money off him on his terms. He's going to book him and merchandise him.
The WWE Network with Sting can be a positive attribute. He hasn't over-exposed himself with media. Sting will be doing legends roundtables before you know it and letting fans who care see a new side of him. It will be interesting, original and an attraction. At least enough for $9.99, brother! This is what he's good for.
He debuts the night after WrestleMania and a match with The Undertaker will be a year in the making, similar to The Rock and John Cena.
That gives WWE a year to capitalize off Sting's career or educate people on who Sting is.
In the end, it will be a big theatrical show of entrances between him and The Undertaker. Twenty minutes of in-ring glory before going home to cash the paycheck. The longer Sting stays around, the quicker he'll be roped into being SmackDown GM.
I can see it now, Sting in face paint with a black trench coat covering his suit making the obligatory tag team match. Less is more.
Justin LaBar is a staff writer for Trib Total Media. He can be reached at 412-320-7949 or firstname.lastname@example.org.