Steelers adopt variable ticket-pricing policy
Tickets for a Steelers home exhibition game against the Buffalo Bills in August no longer will cost as much as for an all-important division game against the Ravens in December.
The Steelers are adopting a variable pricing policy that reduces exhibition prices by 20 percent or more but boosts costs for some prime regular-season games, the team announced Friday.
The Pirates and Penguins also have variable pricing, with seats priced differently depending on the day of the week and the opponent. The Steelers' plan features three levels — preseason, black and gold — with prices to be announced once the NFL regular-season schedule is set, probably later this month.
Despite the preseason ticket price cut, season ticket holders are seeing overall price hikes of about 2.5 to 4.5 percent when they open their ticket invoices. The price increase is the Steelers' second in three seasons.
Under the new plan, ticket-holders sitting in the cheapest and upper-most reaches of Heinz Field will pay $790 per season ticket, up from $770 a season ago. Those at field level along the Steelers' sideline near the 10-yard line will pay $1,048, up from $1,000, or $100 per game.
The new ticket pricing will be reflected in individual game seats, which will be put on sale once the schedule is announced.
Previously, the Steelers' policy was to price a seat the same for every game, regardless of the opponent or whether it was a preseason or regular-season game.
Steelers president Art Rooney II said in January the team anticipated cutting preseason ticket prices, which often are criticized by fans who had to pay premium prices to watch mostly back-up players.
“We understand the fans' perception of the value of the preseason games, and we think it's something we want to take a look at and try to be creative about it,” Rooney said during a conference call with season ticket holders.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Steelers remain confident in defense
- Berry wins Steelers’ punting job; Wing traded to Giants
- Steelers laud decision, praise Brady for taking on Goodell
- Steelers notebook: Thomas, Moats only starting defensive players to see action vs. Panthers
- With most starters resting, Steelers turn in lackluster loss at Heinz
- Bubble players get last chance to impress Steelers
- Steelers accomplish mission to get younger, faster on defense
- In reworking contract, Steelers WR Brown gets hefty pay raise
- Steelers trade 6th-round pick for Jaguars kicker Scobee
- Steelers notebook: Big Ben can improve film work, QB coach says
- RB Williams believes he’s making seamless transition to Steelers