Survey: In 140 characters, Pope Francis most influential
Among world leaders who engage in twiplomacy — the use of Twitter for diplomatic relations — President Obama wins for the most followers, but Pope Francis is the most influential, according to a survey by Burson-Marsteller.
The global public relations firm found that more than three-quarters of world leaders are on Twitter, the social media site that limits tweets to 140 characters.
The president has more than 34.5 million Twitter followers. Swedish Foreign Minister Carl Bildt is the best connected with 44 mutual connections with other world leaders.
Pope Francis, who started to tweet as @pontifex on March 17 — a few days after he was elected pontiff — has rapidly become a Twitter star, even though he has sent out only about 100 tweets. The study deemed him most influential based on the number of times people share his tweets — an average of 11,000 retweets per message on his Spanish-language account.
In contrast, Obama, the first world leader to sign up for Twitter in 2007, averages 2,309 retweets for every tweet he sends.
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments â either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.