Survey: In 140 characters, Pope Francis most influential
Among world leaders who engage in twiplomacy — the use of Twitter for diplomatic relations — President Obama wins for the most followers, but Pope Francis is the most influential, according to a survey by Burson-Marsteller.
The global public relations firm found that more than three-quarters of world leaders are on Twitter, the social media site that limits tweets to 140 characters.
The president has more than 34.5 million Twitter followers. Swedish Foreign Minister Carl Bildt is the best connected with 44 mutual connections with other world leaders.
Pope Francis, who started to tweet as @pontifex on March 17 — a few days after he was elected pontiff — has rapidly become a Twitter star, even though he has sent out only about 100 tweets. The study deemed him most influential based on the number of times people share his tweets — an average of 11,000 retweets per message on his Spanish-language account.
In contrast, Obama, the first world leader to sign up for Twitter in 2007, averages 2,309 retweets for every tweet he sends.
Show commenting policy
TribLive commenting policy
- Nasal cells help paralyzed man make history by walking
- U.S. losing drug war in Afghanistan despite $7.6B eradication effort, inspector general reports
- Rock of ages put on display in Israel
- Secretary of State Kerry’s airplane grounded a 4th time
- South African Olympian Pistorius sentenced to 5 years in prison for killing girlfriend
- NATO chases Russian aircraft
- ISIS claims it grabs U.S. military ware
- Fatal attack on soldier in Quebec ‘terrorist act’
- French oil CEO killed when private jet collides with snowplow during takeoff in Moscow
- Olympic athlete Pistorius given 5-year prison sentence
- Iran considers compromise offer on nuclear program