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Digital media company to expand, move West

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By Bill Zlatos
Thursday, Feb. 9, 2012

Industry Weapon, a digital media solutions company, is expanding in the Pittsburgh area and the West.

The company said on Wednesday that it will move from Dormont to larger offices in Green Tree by May 1, where it plans to occupy the first floor and additional offices in a four-story building. It will open digital media learning centers in Las Vegas and Phoenix.

"The facility in Dormont is fairly small. ... We're using every inch of it," said CEO David Wible. "This space (in Green Tree) will give us about double the size we are today."

Started in 2003, Industry Weapon creates software to make it easy to switch messages, pictures and videos on multi-screen digital signs. The company has more than 1,000 customers, including retailers, universities such as Robert Morris and Shippensburg, hotels, casinos and law enforcement agencies.

Customers flash messages on hundreds of screens or send them to Internet protocol phones or cellphones.

"Our strength lies not only in the ease of use in the system but also unbelievable customer support," Wible said.

Four years ago, the company pledged to provide free customer support around the clock, every day of the week. Its "free content Fridays" provide free content tailored to customers on holidays such as Martin Luther King Jr. Day and special occasions such as birthdays.

Wible said the company will hire eight people to add to its 25 employees in Green Tree. He declined to specify the company's revenue but said the amount tripled each year since 2009.

Industry Weapon's Las Vegas and Phoenix locations will train customers how to better use the company's products.

The company chose Las Vegas as a learning center because Industry Weapon runs in 40 casinos across the country. Phoenix became a logical site because key partners Cisco Systems Inc. and Intel Corp. have a presence there.

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