Romney advertising blitz will run in Pennsylvania next week
Republican Mitt Romney will air presidential campaign ads in most of Pennsylvania starting on Monday, when candidates return from their Easter break, a source close to the campaign said on Friday.
The $2.9 million advertising campaign will run in the Wilkes-Barre, Scranton, Erie, Altoona and Philadelphia media markets until the April 24 primary election.
Within a week, the ads will run in the Pittsburgh market. The Romney super PAC Restore Our Future is airing commercials on cable channels statewide.
The campaign's ad buy reinforces the former Massachusetts governor's determination to win the home state of ex-Sen. Rick Santorum, former House Speaker Newt Gingrich and U.S. Rep. Ron Paul of Texas. Santorum grew up in Butler County and owns a Penn Hills home, Gingrich spent childhood years in the Harrisburg area and Paul is a Green Tree native.
Romney campaigned in suburban Philadelphia this week, opened his Harrisburg office and then visited a natural gas production company in Wyoming County before breaking for the weekend. He acknowledged that he expects Santorum to win the primary but thinks Pennsylvania voters will elect him president this fall.
"Look, we all want to win our home states," Romney told the Tribune-Review. "I won Massachusetts, Gingrich won Georgia and I expect that Mr. Santorum will win Pennsylvania."
In person, Romney no longer mentions his Republican rivals, but the ads are said to focus on Santorum, who lost his Senate seat to Bob Casey Jr. in 2006. Polling shows a tight race between Romney and Santorum three weeks before the primary.
Santorum's senior strategist, John Brabender of Pittsburgh, said his ads would begin soon, though not on Monday.
"We put a higher preference on meeting with the voters than just running negative ads," Brabender said.
He said Santorum's family would help woo voters in the state's 67 counties, including a tour by Santorum's wife, Karen, and daughter Elizabeth, 22.
"Rick has the proven ability to win voters by meeting with them in person," Brabender said.
Trailing in delegates and momentum, Santorum met with social conservative leaders on Thursday in Virginia to discuss ways to reinvigorate his campaign.
Romney won three state primaries on Tuesday and has 658 delegates, more than half of the 1,144 needed to become the GOP nominee. Santorum has 281 delegates; Gingrich has 135; and Paul, 51.
Gingrich Group LLC, a health care advocacy group he founded, sought bankruptcy protection from creditors on Thursday without giving a reason. Last week, the Gingrich campaign released most staff members and said it would employ a social media strategy.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Some Thomas Jefferson HS parents told to bring more appropriate clothes to school for their kids
- Steelers wrap lackluster preseason with loss to Panthers
- Paramedics rescue flip-flop-wearing man from steep hillside
- 10 awesome things you didn’t know your phone could do
- Harrison fire cause can’t be found
- Moon man arrested on child porn charges
- End in sight for Route 28 construction
- Quaker Valley football team looks to overcome injuries
- Young adults drive home rental trend in Western Pennsylvania
- Penguins confident Pouliot will be healthy, ready for camp
- New Ken-Arnold board asked to mediate between football groups