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Trib Total Media launching SportsTalk

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By Rachel Weaver
Wednesday, Jan. 12, 2011
 

Beginning Jan. 18, Pittsburgh sports fans will have a new way to get information on their favorite professional, college and high school teams.

Trib Total Media is launching SportsTalk on Trib Live Radio on its website, www.triblive.com . Programming will be live 9 a.m. to 5 p.m. Monday-Friday, with content looping 24 hours a day.

"Five years from now, Internet radio will be the predominant leader in radio," said Jennifer Bertetto, Trib Total Media vice president and chief operating officer.

From 9 a.m. to noon, hosts are Chris Mack and former Penguins player Rick Tocchet. From noon to 1 p.m., John Steigerwald will be talking all things sports. From 1 to 5 p.m., Ken Laird, former Steelers player Deshea Townsend and former Pitt basketball player Julius Page are hosts.

Steigerwald said his show will be "sports talk for regular human beings."

"I like to get into the social stuff, where sports and politics and social issues intersect," he said. "I like to get involved in the non-X's and O's as much as the X's and O's."

Bertetto said it was important to find hosts with local ties.

"In Western Pennsylvania, people love and know sports inside and out," she said. "People who are homegrown bring more credibility to the programming."

In addition to professional and college sports, programming will include segments on high school sports, including information on Sports Spotlight athletes and a pregame high school football show, said program director Mike Barker.

Trib Total Media is partners with several sports teams, including the Penguins, Pirates, Pitt and Duquesne.

A fully-equipped studio has been built on the sixth floor of the D.L. Clark building on the North Side, home to the Pittsburgh Tribune-Review.

Bertetto said while the online radio program is launching with sports, future programs could be planned. The goal is to eventually expand to 24 hours of live material, Bertetto said.

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