Twitter comments cost Mendenhall endorsement deal
Rashard Mendenhall's controversial Twitter comments this week about the death of Osama bin Laden and the 9/11 terrorist attacks have cost him an endorsement deal.
Champion, an athletic apparel manufacturer, cut ties Thursday with the Steelers running back.
Mendenhall recently signed a four-year contract with Champion and had been with the company since his NFL career started in 2008.
"While we respect Mr. Mendenhall's right to express sincere thoughts regarding potentially controversial topics, we no longer belief that Mr. Mendenhall can appropriately represent Champion," the company said in a prepared statement.
Mendenhall could not be reached for comment. His agent, Mike McCartney, did not immediately return a message.
Mendenhall on Monday took exception to the celebrations sparked by the killing of bin Laden, the mastermind of the 9/11 attacks. He questioned on the social-networking website Twitter how the planes flown into the Twin Towers of the World Trade Center in New York City could have brought them down "demolition style."
Champion said it "strongly disagreed" with Mendenhall's views.
Mendenhall attempted to clarify his comments Wednesday and apologized if he "unintentionally harmed" anyone.
He has been under fire since his comments sparked a national story — and caused Steelers president Art Rooney II to say in a statement that "it is hard to explain or even comprehend what he meant with his recent Twitter comments."
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
Subscribe today! Click here for our subscription offers.