Korean Air merges safety talk with music video starring SuperM, BoA
An airline’s new safety video might end up being a musical smash hit.
Korean Air partnered with K-pop stars SuperM and BoA to produce a sleek music video to be featured on flights starting Monday, reports Billboard.
The video combines SuperM’s song “Let’s Go Everywhere” with futuristic air travel visuals and safety instructions required for current flights.
BoA, the first K-pop star to appear on the Billboard 200 back in 2009, narrates the safety information, according to Billboard.
SuperM topped the Billboard 200 last month with their debut EP, reports Billboard.
SM Entertainment tells Billboard the profits from the song will be donated to Global Citizen.
“We’re proud to launch our new Safety Video, the first project presented by Korean Air and SuperM!” the airline said on their YouTube page. “Have you ever wondered what Korean Air’s airplane might look like in the future? Well, now you can take a ride with SuperM on Korean Air’s airplane of the future. Settle in and watch the in-flight safety video presented by global K-pop group, SuperM!”
Want to see how the video was produced? Korean Air offers this behind-the-scenes peek:
Steven Adams is a Tribune-Review digital producer. You can contact Steven at 412-380-5645 or [email protected].