Gatorade to remove controversial ingredient
PepsiCo Inc. is removing a controversial ingredient, brominated vegetable oil, from its Gatorade sports drink in response to customer complaints.
Spokeswoman Molly Carter said on Friday that the move was in the works for the past year since the company began “hearing rumblings” from consumers about the ingredient.
The ingredient is listed in other drinks, including some flavors of Powerade, made by rival Coca-Cola Co.
A petition on Change.org noted that the ingredient, patented as a flame retardant, is banned in Japan and the European Union.
For Gatorade, Carter said the ingredient is used as an “emulsifier,” meaning it distributes flavoring more evenly so that it doesn't collect at the surface. It is still used in other PepsiCo drinks, such as Mountain Dew, she said.
Carter noted that the ingredient is not banned by the Food and Drug Administration and that the decision to remove the ingredient wasn't the result of any health or safety concerns.