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Yoplait Light to switch artificial sweeteners

| Thursday, June 26, 2014, 12:01 a.m.

The maker of Yoplait Light is hoping a sweetener change can help bring back customers. General Mills Inc. on Wednesday said it plans to remove aspartame from its popular reduced-calorie yogurt in favor of another artificial sweetener, sucralose. Aspartame is better known by the brand names NutraSweet and Equal, while sucralose is the sweetener used in Splenda.

“We know that some consumers have concerns about aspartame, so this is a positive transition,” General Mills CEO Ken Powell said.

Last year, retail sales for Yoplait Light fell in the “low double digits,” while full-calorie Yoplait showed gains after General Mills replaced the high-fructose corn syrup in the brand with sugar, the company said.

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