ShareThis Page

Conan spoofs Apple with screenless, featureless 'iPhone Basic'

Steven Adams
| Wednesday, June 6, 2018, 4:36 p.m.
Conan's spoof on Apple's plan to help users limit their screen time.
Conan via YouTube
Conan's spoof on Apple's plan to help users limit their screen time.

Just a day after Apple announced plans to help iPhone owners use their phones less, Conan O'Brien mocked them with a parody. The bogus ad shows a phone with no screen, no buttons and no features at all.

Dubbed the iPhone Basic, the tagline "We Release You" accompanies scenes of people enjoying their lives with no sign of digital devices. The primary character examines the device, apparently sees no purpose and tosses it in a trash can.

Apple's next iPhone operating system update, iOS 12, will include a Screen Time function for the user to track application usage and set limits for themselves and other family members. Beta versions were released to developers Monday and customers are expected to see the update in the fall.

The parody ad aired Tuesday night as part of O'Brien's show, Conan.

Following last year's Apple event, Conan aired a similar bit related to Apple's health tracking:

TribLIVE commenting policy

You are solely responsible for your comments and by using you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me