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Gillette ad brings mixed response, 400K YouTube dislikes | TribLIVE.com
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Gillette ad brings mixed response, 400K YouTube dislikes

Zach Brendza
| Tuesday, January 15, 2019 4:20 p.m
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Daniel Acker | Bloomberg
A Procter & Gamble Co. Gillette brand razor.

Razor company Gillette is making a statement with its new commercial.

The company posted “We Believe: The Best Men Can Be” to its Twitter account and YouTube channel this week, calling attention to the #MeToo movement and depicting men acting in stereotypical ways.

The video has more than 10.7 million Twitter views and 5.6 million YouTube views, while gaining more than 400,000 dislikes on the video-sharing website.

“From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more,” Gillette said in a statement about the ad.

“Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow.”

The company also announced that it would donate $1 million per year for the next three years to nonprofits “executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal ‘best’ and become role models for the next generation.”


Zach Brendza is a Tribune-Review staff writer. You can contact Zach at 724-850-1288, zbrendza@tribweb.com or via Twitter @imxzb.


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