White Claw is so popular, it’s becoming hard to find | TribLIVE.com
Food & Drink

White Claw is so popular, it’s becoming hard to find

Zach Brendza
1639746_web1_ptr-WhiteClaw01-090719
Ben Schmitt | Tribune-Review
White Claw has become so popular, it is difficult to find nationwide.
1639746_web1_ptr-WhiteClaw02-090719
Ben Schmitt | Tribune-Review
White Claw has become so popular, it is difficult to find nationwide.

Party people, there’s a problem.

White Claw, the hard seltzer that’s getting sipped on it seems by everyone, is running out of its drink.

“We are working around the clock to increase supply given the rapid growth in consumer demand,” Sanjiv Gajiwala, White Claw’s senior vice president of marketing, told CNN Business. “White Claw has accelerated faster than anyone could have predicted.”

According to CNN Business, sales of the drink grew 283% to $327.7 million in July compared to the same period last year.

Ken Wieler, the owner of Richboro Beer and Soda in Richboro, about an hour north of Philadelphia, told Business Insider the distributor that supplied his store with the beverage placed limits on order quantities of the hard seltzer as shortages persisted, limiting to 39 cases per order when the store sells about 65 cases per week.

The company didn’t specify when stock would return to normal.

Zach Brendza is a Tribune-Review digital producer. You can contact Zach at 724-850-1288, [email protected] or via Twitter .

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.