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Buffett company Berkshire eyes more newspapers

| Thursday, May 24, 2012, 9:30 p.m.

OMAHA — Warren Buffett says his company is likely to buy more newspapers in the next few years, and Berkshire Hathaway will not try to influence the editorial policies of any of them.

Buffett wrote a memo this week to the editors and publishers of all of Berkshire's daily newspapers. That group is about to grow to include 26 daily newspapers because Berkshire announced last week that it plans to buy 63 newspapers from Media General Inc. for $142 million.

The letter was posted online on Thursday by the Omaha World-Herald, a Berkshire newspaper. Buffett's assistant did not immediately respond to an inquiry about the letter yesterday.

Buffett's memo mostly reiterated things he has said about newspapers before, but it appears that he wanted to put them in writing for the company's editors before the Media General deal is completed. That deal is expected to close in late June.

He said Berkshire will look to buy small to midsized newspapers that cover their communities well.

"We will favor towns and cities with a strong sense of community, comparable to the 26 in which we will soon operate. If a citizenry cares little about its community, it will eventually care little about its newspaper," said Buffett, 81, Berkshire's chairman and CEO.

Berkshire Hathaway includes more than 80 subsidiaries that largely run themselves because the company is extremely decentralized. Buffett told the newspaper editors that he won't try to influence the way their reporters cover news.

"You should treat public policy issues just as you have in the past," Buffett said. "I have some strong political views, but Berkshire owns the paper -- I don't. And Berkshire will always be nonpolitical."

Buffett said many of the newspaper editors to whom he was writing would likely outlive him as Berkshire employees, but he predicted that his successors would follow the same hands-off management approach.

He said the newspapers Berkshire is buying from Media General, which include the Richmond Times-Dispatch in Virginia and the Winston-Salem Journal in North Carolina, have been successful on both the business and journalistic fronts. He said that's also true of the newspapers Berkshire owns in the Omaha World-Herald Co. and The Buffalo News.

Buffett said he believes all newspapers need to quit offering their product for free online.

"The original instinct of newspapers then was to offer free in digital form what they were charging for in print," Buffett wrote. "This is an unsustainable model, and certain of our papers are already making progress in moving to something that makes more sense."

Buffett said he believes newspapers will do well if they remain the primary source of information about their communities.

"It's your job to make your paper indispensable to anyone who cares about what is going on in your city or town," he said.

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