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Fashion

J.McLaughlin clothing store joining Sewickley's active main street

JoAnne Klimovich Harrop
| Monday, March 16, 2015, 9:00 p.m.
'Georgia' cardigan ($265) and 'Felicity' stretch pant ($168), at J.McLaughlin in Sewickley on March 20 or jmclaughlin.com
J.MCLAUGHLIN
'Georgia' cardigan ($265) and 'Felicity' stretch pant ($168), at J.McLaughlin in Sewickley on March 20 or jmclaughlin.com
'Gramercy' linen cotton shirt ($145), 'Dean' linen short ($145) and 'James' wool blazer ($895) on him and 'Savannah' cotton shirt ($148) and 'Woodbury' cotton skirt ($125) on her, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
J.MCLAUGHLIN
'Gramercy' linen cotton shirt ($145), 'Dean' linen short ($145) and 'James' wool blazer ($895) on him and 'Savannah' cotton shirt ($148) and 'Woodbury' cotton skirt ($125) on her, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
'Plage' cotton tunic($158) and 'Garland' lace short, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
J.MCLAUGHLIN
'Plage' cotton tunic($158) and 'Garland' lace short, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
'Savannah' linen shirt ($168), 'Nicola' catalina cloth skirt ($155) and large sailcloth duffle ($285), at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
J.MCLAUGHLIN
'Savannah' linen shirt ($168), 'Nicola' catalina cloth skirt ($155) and large sailcloth duffle ($285), at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
'Gramercy' linen cotton shirt ($145) and linen short ($145) on him and 'Savannah' cotton shirt ($148) and 'Woodbury' cotton skirt ($125) on her, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
J.MCLAUGHLIN
'Gramercy' linen cotton shirt ($145) and linen short ($145) on him and 'Savannah' cotton shirt ($148) and 'Woodbury' cotton skirt ($125) on her, at J.McLaughlin in Sewickley on March 20 and jmclaughlin.com
J.MCLAUGHLIN

J.McLaughlin is coming to Sewickley.

The men's and women's clothing store, known for its classic American apparel, is scheduled to open March 20. It's the chain's first store in Western Pennsylvania and 96th overall.

Owners say they chose this area because of an established customer base and results from various trunk shows for the brand.

“J.McLaughlin is excited to open our Sewickley location,” says Kevin McLaughlin, creative director and co-founder with his brother, Jay. “Sewickley is rich with character and a vibrant community. The town has a very active Main Street with a close-knit community that will be a perfect fit for our ‘local and loyal' culture.”

The brothers, natives of Queens, N.Y., started the company in 1977 with a store in Manhattan. It was a men's-only brand at first. They added women's items three years later.

Their mission was to create a new American sportswear brand that offered two key components: classic clothes with current relevance and retail environment that had a neighborhood feel.

Their modern interpretation of classic and effortless sportswear is defined by impeccable craftsmanship and an infusion of color and print, Kevin McLaughlin says.

Men's pants start at $175 and button-up shirts start at $145. Prices for dresses start at $200, and women's tops start at $115.

“We don't want to be the cheapest store around,” McLaughlin says. “But we also don't want to be considered too expensive. We like to be known as fair when it comes to pricing.”

The brand is sometimes referred to as preppy, he says. But that interpretation is limiting because he likes to think of it as clothing with a modern feel and comfort. The partnership has worked well between the siblings.

“We still talk to each other,” Kevin McLaughlin says. “He and I wanted to try something entrepreneurial and thought, why not a clothing store?”

The two are involved in the entire process, from designing the garments to quality control of the manufacturing in Brooklyn, N.Y. They don't carry other brands. New items arrive daily to stores, some that are not available online.

The design of the 1,000-square-foot store will feature an inviting feel with distinctive architectural details, furnishings and decor, including paint finishes derived from the signature brand palette, McLaughlin says.

Having another retail clothing shop in the area is good for the area, says Tana Ford, owner of Tana's, a women's clothing and accessories boutique.

“I am super excited to have them next door,” Ford says. “I am so happy that space is filled. It's great for the village and commerce.”

Alexis Corry, owner of the Lex & Lynne men's and women's stores in Sewickley, says she is thrilled to have J.McLaughlin as a neighbor.

“Having J.McLaughlin as part of the Sewickley shopping experience is wonderful,” says Corry, who became familiar with the company when she was a student at Rollins College in Winter Park, Fla. “Not only is this another menswear and womenswear shopping experience but a great brand that is appropriate for all ages. It's great to have a known designer name amongst all of us, set in the center of town.”

McLaughlin hopes so.

“Sewickley is a perfect fit for us, because it's a destination where there are lots of great shops and restaurants and things to do there,” he says. “We are confident this will be successful.”

JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at jharrop@tribweb.com or 412-320-7889.

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