Victoria’s Secret Fashion Show canceled, parent company wants to ‘evolve marketing’ | TribLIVE.com
Fashion

Victoria’s Secret Fashion Show canceled, parent company wants to ‘evolve marketing’

Zach Brendza
1978623_web1_ptr-VictoriasSecret2-112319
Evan Agostini | Invision/AP
Model Devon Windsor walks the runway during the 2018 Victoria’s Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York.
1978623_web1_ptr-VictoriasSecret-112319
Evan Agostini | Invision/AP
Model Grace Bol walks the runway during the 2018 Victoria’s Secret Fashion Show at Pier 94 on Thursday, Nov. 8, 2018, in New York.

The secret’s out: the Victoria’s Secret Fashion Show is canceled.

L Brands, the lingerie company parent company, confirmed the cancellation on its earnings call Thursday and said it wants to “evolve the marketing” of the brand, according to Variety.

The annual event, aired since 2001, had declining television ratings in recent years. Per Variety, the 2018 edition had 3.3 million viewers. Previously, the fashion show had 6.7 million viewers in 2016 and 9.7 million viewers in 2013.

In May, Victoria’s Secret announced the fashion show would no longer air on network television, CBS News reported citing a news release.

“We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit,” Victoria’s Secret said in the release.

Zach Brendza is a Tribune-Review digital producer. You can contact Zach at 724-850-1288, [email protected] or via Twitter .

Categories: Lifestyles | Fashion
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