Couch Brewery’s Known Cheater beer honors local Super Bowl controversy |
Food & Drink

Couch Brewery’s Known Cheater beer honors local Super Bowl controversy

Jacob Tierney
Couch Brewery
Couch Brewery’s New England Style IPA was temporarily renamed “Known Cheater” in honor of a local Super Bowl controversy.

A Pittsburgh brewery poked fun at a local Super Bowl controversy with a beer called Known Cheater in honor of Patriots quarterback Tom Brady and the former KDKA producer who took a now-infamous jab at him.

Couch Brewery co-owner Darren Gailey said he was surprised to see the joke take off, drawing plenty of attention from customers and on social media.

“Apparently it caught a little bit of traction,” he said.

Rather than concoct a new brew for the occasion, the brewery temporarily renamed its Lunar Module New England IPA.

“We just had a little bit of fun with it,” Gailey said.

The week before the Super Bowl, a graphic on KDKA news that was supposed to identify Tom Brady as “Patriots quarterback” instead read “Known Cheater.”

The producer responsible, Michael Telek, 27, of Baldwin, was fired.

The joke drew national attention and divided social media, with some defending Telek’s joke and others saying the station made the right choice to fire him.

Telek told the Tribune-Review that he was trying to be “playful,” and that his mistake cost him his “dream job.”

A GoFundMe page started in Telek’s name by his friends has raised almost $3,000 as of Friday afternoon. Telek said he plans to donate the money to charity.

The company announced the renamed beer on its Facebook page by praising Telek.

“Join us in raising a glass to the man who took ‘taking one for the team’ seriously,” it wrote. “Pittsburgh salutes you and your bravery.”

Telek responded: “I appreciate the support, guys. I’m a big fan of your brews, so let me know if you’re hiring.”

Gailey said Telek has visited Couch Brewery to pick up a four-pack of Known Cheater.

Gailey said he was planning to switch the name back to Lunar Module by the end of this week, but the unexpected popularity of Known Cheater has him considering keeping it around a bit longer.

“We’re just waiting for some pub in New England to name a beer after Ben Roethlisberger,” he said.

Jacob Tierney is a Tribune-Review staff writer. You can contact Jacob at 724-836-6646, [email protected] or via Twitter @Soolseem.

Jacob Tierney is a Tribune-Review staff writer. You can contact Jacob at 724-836-6646, [email protected] or via Twitter .

Categories: Lifestyles | Food Drink
TribLIVE commenting policy

You are solely responsible for your comments and by using you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.