ShareThis Page

UPMC runs 8 TV spots during Super Bowl

| Monday, Feb. 5, 2018, 2:00 p.m.
One of eight UPMC ads that aired during Super Bowl LII.
One of eight UPMC ads that aired during Super Bowl LII.

Health care giant UPMC reached deep into its pockets to run eight regional television advertisements during Sunday's Super Bowl.

"We typically don't divulge details of our advertising contracts, but we have both local and out-of-town agencies," said UPMC spokesperson, Susan Manko, in an email.

While UPMC stayed mum on what it spent on its television spots during the big game, said a 30-second national ads ran as much as $5 million. A story on the web site of Monday's Pioneer-Press of St. Paul, said sometimes regional TV ads can be bought for as little as $100,000.

UPMC's television advertisements ran the gamut from a one-minute spot featuring the mayor of Danbury, Conn., who discussed his brain tumor surgery to a 60-second ad highlighting Robert Ferris, director of Hillman Cancer Center. Other UPMC commercials touted its geriatric care and a patient who had double-hip replacement. Both were 30 seconds.

"The Super Bowl is obviously a worthwhile opportunity to proudly and broadly showcase real stories of how our Life Changing Medicine mission is truly saving lives," Manko said.

"The mayor spot is an example of how people from beyond our region and throughout the U.S. seek UPMC's advanced specialty care," she said.

Suzanne Elliott is a Tribune-Review staff writer. Reach her at or 412-871-2346.

TribLIVE commenting policy

You are solely responsible for your comments and by using you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me