ShareThis Page
Allegheny

Steelers introduce new Terrible Towel augmented reality experiences

JoAnne Klimovich Harrop
| Thursday, Nov. 8, 2018, 12:27 p.m.

The Pittsburgh Steelers have updated their app to include an augmented reality experience giving fans visiting Heinz Field an exclusive, detailed look at the Terrible Towel.

Fans can open the team’s mobile app, created by developer YinzCam, at the “Terrible Towel Wall,” point their phones at the wall and see the story behind the original Terrible Towel and all the special towels created since.

“We continually ask fans what they want and try to incorporate what they tell us into the game-day experience,” said Nick Sero, corporate communications manager for Heinz Field. “We want fans who come to Heinz Field to experience something different than those fans watching at home or in another state or country. When they come here, they can interact with the space around them.”

The “Terrible Towel Wall” is located inside the FedEx Great Hall. The area showcases memorable Terrible Towels throughout history. It’s one of the highest trafficked entry points at Heinz Field and has become the most visited and photographed areas in the stadium, Sero said.

The Steelers are one of only a handful of NFL teams to introduce augmented reality into their mobile app and game-day experiences. Sero said the team has seen substantial user growth to the platform over the past year and that is expected to grow even more.

“We are proud of our long-standing relationship with our hometown Steelers, and always appreciated their drive and creativity, as they continually look to evolve their official mobile app,” Priya Narasimhan, CEO and founder of YinzCam, in a news release.

Fans visiting certain activities in throughout Heinz Field can receive a custom “Celebrations Sticker” to mark birthdays or first games when they take selfies with different filters. The app also has an interactive stadium map that allows fans to search for specific food and drinks, access Guest Services and view game replays.

The team will continually add to the game-day experience through the mobile app.

Details: http://steelers.com

JoAnne Harrop is a Tribune-Review staff writer. You can contact JoAnne at 724-853-5062 or jharrop@tribweb.com or via Twitter @Jharrop_Trib.

The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours.
JoAnne Klimovich Harrop
The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours.
The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours such as the Terrible Towel experience where those inside the stadium can get information about any of the Terrible Towels through the team’s mobile app.
JoAnne Klimovich Harrop
The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours such as the Terrible Towel experience where those inside the stadium can get information about any of the Terrible Towels through the team’s mobile app.
The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours such as the Terrible Towel experience where those inside the stadium can get information about any of the Terrible Towels through the team’s mobile app.
JoAnne Klimovich Harrop
The Pittsburgh Steelers have officially rolled out new augmented reality experiences at Heinz Field for home games and stadium tours such as the Terrible Towel experience where those inside the stadium can get information about any of the Terrible Towels through the team’s mobile app.
TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me