KDKA fires employee for Tom Brady ‘Known Cheater’ TV graphic | TribLIVE.com
Allegheny

KDKA fires employee for Tom Brady ‘Known Cheater’ TV graphic

Jamie Martines
693882_web1_660092-d2c4dfde14954ba1bedab892a10224ff

A KDKA employee has been fired over a graphic involving New England Patriots quarterback Tom Brady.

The caption, which ran during the CBS affiliate’s 4 p.m. broadcast Monday, identified Brady as “known cheater” instead of “Patriots quarterback.”

“While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting,” according to a statement KDKA officials provided to SI.com. “The graphic that appeared Monday violated our news standards. The individual who created the graphic no longer works for KDKA-TV.”

KDKA officials did not immediately respond to a request for comment from the Tribune-Review.

Brady was suspended by the NFL for four games after the league concluded the Patriots intentionally underinflated footballs used in the AFC Championship Game on Jan. 18, 2015. He spent 18 months trying to clear his name, but ended the legal battle after the 2nd U.S. Circuit Court of Appeals rejected his request for a new hearing on the suspension in July 2016.

Andrew Conte, director of the Center for Media Innovation at Point Park University, said he hates to see anyone lose their job. But he understood KDKA’s decision.

“In this age when partisan feeling seems to bleed into all areas of culture – not just sports but also politics, religion and more – it’s smart for the station to take a firm stand against bias, even in something as trivial as football,” said Conte, a former Tribune-Review investigative reporter. “Newsroom leaders have to ensure professionalism. If a content creator decides to insert a joke into light news coverage, it raises questions about how that person will make critical decisions about more serious matters.”


Jamie Martines is a Tribune-Review staff writer. You can contact Jamie at 724-850-2867, [email protected] or via Twitter @Jamie_Martines.


Jamie Martines is a Tribune-Review staff writer. You can contact Jamie at 724-850-2867, [email protected] or via Twitter .

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.