Brentwood businesses set for Small Business Saturday
Kimberly Waigand, owner of the Crack'd Egg restaurant on Brownsville Road is a big proponent of Brentwood and the borough's business community.
“I love Brentwood and I love everything about it,” she said.
And as a small business owner, Waigand said she will be participating in Small Business Saturday on Nov. 25, a day that has become as important to small retailers as Black Friday is to big-box stores.
On Small Business Saturday, patrons of the Crack'd Egg will be able to enjoy free music on the restaurant jukebox. They also will receive eggs that will have coupons inside for items, such as a free cup of coffee, she said.
“I like to give back to the community,” said Waigand, who opened her diner two years ago. “I've always found the more I give back, the more I receive.”
Small Business Saturday started out as a marketing gimmick for American Express, which sought to improve its standing with small business customers who were angered by the company's card-processing fees. The secondary intent was to help small retailers who were still reeling from the 2009 recession.
The day became official in 2011 when the U.S. Senate unanimously passed a resolution of support. There are now nearly 30 million small businesses in the United States, a number that has doubled since 1982. A small business is considered an entity with fewer than 150 employees.
More than $15.4 million was spent by 112 million Americans at small businesses during 2016's Small Business Saturday, American Express said. That is one-third of the American buying public, plus more than half of all retail sales are made at a small business, according to the U.S. Small Business Administration.
At the Nailery at 4129 Brownsville Road owner Val Pederzolli-Stevens will have coffee and free paraffin hand waxes for people who come in Small Business Saturday.
“We want to offer something nice because we all feed off each other,” said Pederzolli-Stevens, who has had her business for seven years.
Scott Phares, owner of the Misty Waters gift shop at 4115 Brownsville Road, said Small Business Saturday is an important day for his 3-year-old gift shop. On that day, Phares said he will be open from 9 a.m. until 4 p.m.
“We have new Christmas merchandise coming in especially for that day,” he said. “We'll be sampling our new line of olive oil and gourmet coffees.”
“This day is really important to me,” Phares said. “I rely on the community and people to shop locally. I try and give individualized attentions. I am looking forward to the day.”
Suzanne Elliott is a Tribune-Review staff writer. She can be reached at email@example.com or 412-871-2346.