Native advertising is everywhere.
It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it... Advertisers are actually seeing results.
So, what is this miracle method?
Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take effort to ignore advertisements anymore. Decades of commercials, billboards, buses and loud radio announcements have ruined it for everyone. The average person sees 5,000 branded message every single day, yet nearly none of that makes it through the Fort Knox anti-ad brains we’ve all set up.
That is, except native.