Newsmaker: Stephan M. Liozu
Noteworthy: Liozu has published a new book on pricing and its role in the marketplace, his third book this year. United Kingdom-based Routledge has published “Pricing and Sales Force.” It follows Liozu's “Pricing and Human Capital,” published in July, and “The Pricing Journey,” published in April.
Family: Son, Lorenzo, 6
Occupation: Assistant professor of management and strategy at Chatham University
Background: Liozu is becoming a world-renowned expert and consultant on pricing following the publication of 30 papers and five books on the topic. He created the Western Pennsylvania Pricing Professionals Group and sits on the board for the international Professional Pricing Society.
Education: MBA in marketing from Cleveland State University; master's degree in innovation management from IAE Toulouse School of Management in France; Ph.D. in management from Case Western Reserve University in Cleveland.
Quote: “Pricing is the most neglected element of the market, and it's one of the most powerful levers of the profit-and-loss statement, yet only 5 percent of Fortune 500 companies have dedicated pricing teams, and only a small fraction of small- and medium-sized businesses actually manage pricing with intention. The more you manage it as a discipline, the better your results are.”