Best Buy begins selling high-end exercise equipment | TribLIVE.com
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Best Buy begins selling high-end exercise equipment

Shirley McMarlin
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Tribune-Review file
Best Buy is now selling high-end, in-home exercise equipment. Here, customers gather at Best Buy at North Hills Village for Thanksgiving Day 2013 shopping.

They had to do something to replace the CDs and DVDs.

Best Buy is getting into the fitness business, with the announcement that it will sell upscale home exercise equipment like Flywheel stationary bikes, Hydrow rowing machines and NordicTrack treadmills.

The equipment is available now at bestbuy.com and will be available in more than 100 stores by the end of the year.

The company says it is responding to consumers’ desire to bring the experience of a boutique exercise club into the comfort and privacy of their own homes.

Best Buy also will offer items like vibrating massage balls, rollers and compression boots.

Sales success with activity trackers and fitness watches led the company to explore other streams of revenue from “fitness hack” technology.

In recent years, Best Buy has been working to diversify its products and services, including the offering of in-home tech assistance and connected health care for older customers.

To draw customer interest to the exercise equipment, the retailer will offer in-store demonstrations and free home delivery and installation.

“We’re always looking to partner with innovative companies on their technology,” Josh Will, who oversees Best Buy’s health and fitness line, told CNN. “We’re just getting started.”

Shirley McMarlin is a Tribune-Review staff writer. You can contact Shirley at 724-836-5750, [email protected] or via Twitter .

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