Tobacco companies begin court-ordered ad campaign about smoking hazards
Tobacco companies returned to prime-time television over the weekend to air court-ordered advertisements in which they admit that smoking kills.
Under court order, the tobacco industry for the first time was forced to advertise the deadly , addictive effects of smoking, more than 11 years after a judge ruled that the companies had misled the public about the dangers of cigarettes.
Text ads will also run in more than 50 newspapers across the country, from the New York Times to local outlets like La Voz de Houston and the Northern Kentucky Herald.
Tobacco companies will pay for the campaign.
The television ads will appear with just text and a robotic reading. They are to appear on all major networks (ABC, CBS, and NBC) at prime time at least five times a week for a year beginning this weekend, NBC News reported.
Here's a sample television ad:
Smoking kills 480,000 people in the U.S. each year, according to the Centers for Disease Control and Prevention.
Ben Schmitt is a Tribune-Review staff writer. Reach him at 412-320-7991, email@example.com or via Twitter at @Bencschmitt.