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Plum mayor says rebranding to emphasize family, community, small-town feel

Michael DiVittorio
| Tuesday, May 3, 2016, 9:00 p.m.

Plum officials continue to work with a consultant on rebranding the borough.

The borough's rebranding initiative includes a new logo, website and letterhead.

Council discussed rebranding in January. Plum budgeted $25,000 for the project this year, but was able to have 340Design do it for $17,000.

“We are still working with the consultant (340Design) and council has not reviewed anything yet,” borough Manager Michael Thomas said in an email.

Brian Bronaugh, founder of 340Design, declined to comment on the project and deferred questions to borough officials.

Mayor Richard Hrivnak said Plum does not have much of a public image, and he hopes the rebranding project will help “educate people on the amenities and fabric of the town.”

“I don't think people know a lot about Plum, quite frankly,” Hrivnak said.

“We have such a unique community. It has so much character and a group of folks who have a real sense of community. Boyce Park's in Plum. You can skate in Plum. You can golf at one of the best country clubs.”

Oakmont Country Club, the site of the United States Golf Association's 2016 U.S. Open Championship, is largely in Plum.

Hrivnak said family and community will be among the themes Plum promotes with its marketing efforts.

According to 2010 U.S. Census figures, there were 27,126 people in 10,528 households in Plum.

“It's a really big community, but it has a small-town feel,” he said. “It brings a unique atmosphere. I think it's a comprehensive effort. I think it's not one-dimensional. It will have to be something sustained for years.

“In most communities they have a borough seal. Logos can change over the years. I do think it's important to raise awareness (about Plum).”

Hrivnak said there is no timetable for the project, but “I'd be surprised if you didn't start seeing something the beginning of May.”

Michael DiVittorio is a Tribune-Review staff writer. Reach him at 412-871-2367 or

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