California cafe touts its $75 coffee as the world’s priciest | TribLIVE.com
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California cafe touts its $75 coffee as the world’s priciest

Associated Press
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Associated Press
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Associated Press
Klatch Coffee owner Bo Thiara (left) talks with customer Daniel Karel while giving Karel a tasting of Elida Natural Geisha coffee Wednesday at his shop in San Francisco. The California cafe is brewing what it calls the world’s most expensive coffee — at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.
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Associated Press
Klatch Coffee owner Bo Thiara shows a package of Elida Natural Geisha coffee at his shop in San Francisco on Wednesday. Only 100 pounds of the beans were available for purchase, and most went to Japan, China and Taiwan, according to the Klatch website that says it secured 10 pounds and is the only chain in North America to have it.
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Associated Press
Daniel Karel tries a tasting of Elida Natural Geisha coffee at Klatch Coffee in San Francisco on Wednesday. The California cafe is brewing up what it calls the world’s most expensive coffee — at $75 a cup. Klatch Coffee Roasters is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.
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Associated Press
Klatch Coffee owner Bo Thiara (center) talks with customer Daniel Karel on Wednesday after giving Karel a tasting of Elida Natural Geisha coffee at his shop in San Francisco. A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, “World’s Most Expensive Coffee.” Klatch Coffee owner Bo Thiara (center) talks with customer Daniel Karel on Wednesday after giving Karel a tasting of Elida Natural Geisha coffee at his shop in San Francisco. The California cafe is brewing up what it calls the world’s most expensive coffee — at $75 a cup.
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Associated Press
Packages of Elida Natural Geisha coffee are shown at Klatch Coffee in San Francisco.

SAN FRANCISCO — A California cafe is brewing up what it calls the world’s most expensive coffee — at $75 a cup.

Klatch Coffee is serving the exclusive brew, the Elida Natural Geisha 803, at its branches in Southern California and San Francisco.

The 803 in the coffee’s name refers to the record-breaking $803 per pound the organic beans sold for at a recent auction after winning the Best of Panama coffee competition, said Bo Thiara, co-owner of the Klatch branch in San Francisco. He calls the annual competition the coffee world’s equivalent of the Oscars.

Only 100 pounds of the beans were available for purchase, and most went to Japan, China and Taiwan, Thiara said. Klatch secured 10 pounds and is the only chain in North America to have it.

The coffee’s high quality and limited supply set off a bidding war that determined its astronomical price, topping last year’s winning beans that sold for $601 per pound, Thiara said.

Klatch describes the coffee as a rare variety of Arabica from Panama that has a floral, tea-like flavor with hints of jasmine and berries. The 10 pounds of beans will produce about 80 cups of coffee, Thiara said.

A few lucky coffee lovers got to try free samples Wednesday at the San Francisco branch, where promotional signs are on display advertising, “World’s Most Expensive Coffee.”

One of them was San Francisco resident Lauren Svensson, who said it was “very different” from any coffee she’d ever tasted.

“My mind was a little blown about the fact that a$75 cup of coffee even exists,” she said, “but it was shockingly good.”

Her friend, Charlie Sinhaseni, also gave his free sample a positive review.

“When I first looked at it, I thought it would be hyper pretentious, and I would think of all the different notes for the coffee, but I was too busy enjoying it,” he said.

Categories: Business | Wire stories
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