MGM Resorts, Buffalo Wild Wings launch mobile football game | TribLIVE.com
U.S./World

MGM Resorts, Buffalo Wild Wings launch mobile football game

Associated Press
1635258_web1_AP7403474606842930

LAS VEGAS — A casino company and a nationwide sports bar are launching a mobile football game designed to let customers pick favorite NFL teams, choose weekly fantasy performers and make proposition picks.

MGM Resorts International and Buffalo Wild Wings said their partnership, called Roar Digital, will offer a sports betting-style experience beginning with a free-to-play football game.

In a announcement Thursday timed with the start of the NFL season, MGM Resorts Chairman and chief executive Jim Murren and Buffalo Wild Wings President Lyle Tick said the goal is to offer fans and customers new digital options to enjoy games.

Officials said the goal is to expand later at Buffalo Wild Wings in states where sports betting is legal through a mobile app called BetMGM.

The companies also plan to collaborate at MGM properties and sports books, including a new Buffalo Wild Wings sports bar next year at the Mandalay Bay resort in Las Vegas.

Roar Digital was established in July 2018 between MGM Resorts International and GVC Holdings.

The first consumer product won’t accept cash bets, but players can win prizes like trips to Las Vegas or to the Borgata casino in New Jersey to compete in the first BetMGM sports betting competition.

While fans can play anywhere, they’ll have to visit a Buffalo Wild Wings between Thursday and Sunday to be eligible for prizes. The company has 1,200 restaurants in 10 countries.

Plans also include a sports betting test program later this year in New Jersey.

Categories: Business | Wire stories
TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.