Pirates announce postseason ticket plans
The Pirates aren't printing 2012 playoff tickets yet, but the team did announce pricing structure and procedures Friday.
Current season-ticket holders will get priority to purchase playoff tickets at a discounted price, which will range from $12 in the upper grandstand to $235 in Row A of the Lexus Club for the wild-card round and National League Division Series. Prices will increase for the NL Championship Series, ranging from $39 to $315 for season-ticket holders, including half-season and 20-game plan holders.
Season-ticket holders will have the option to buy their seats or comparable seats and purchase the number of tickets in their account. They also will be able to buy additional tickets at the regular price equal to the number of seats in their account and have access to individual tickets before they go on sale to the public.
“We will take care of and want to reward the loyalty of our season-ticket holders,” team president Frank Coonelly said. “Those are the fans that have been with us through thick and thin — and far too much thin.”
Public prices will range from $17 in the upper grandstand to $280 in Row A of the Lexus Club and will go on sale in late September — no date has been set — for the wild-card round and NLDS. Future round tickets would increase in price.
Clubs set prices for all playoff rounds up to the World Series but have to follow guidelines set by Major League Baseball, and their prices are subject to approval by the league.
The Pirates also announced their 2013 season-ticket pricing. The average season-ticket price will increase from $16.11 to $17.21. According to Team Marketing Report, that would have been the fourth-lowest average price in the majors in 2012.
The Pirates also will introduce premium game pricing, which will include Opening Day and all Saturday home games. Prices would increase from $2 to $15 — or 10 to 17 percent — in the Lexus Club.
Karen Price is a staff writer for Trib Total Media. She can be reached at email@example.com.