No more ‘Heinz Field’? New name suggestions abound on social media | TribLIVE.com
Steelers/NFL

No more ‘Heinz Field’? New name suggestions abound on social media

Natasha Lindstrom
1474752_web1_ptr-HeinzField-073119
AP
Signs for Heinz Field and the Pittsburgh Steelers are seen on the stadium in Pittsburgh, Wednesday, July 26, 2017. (AP Photo/Keith Srakocic)

Heinz Field’s days may be numbered — at least as fans know it.

Stalled talks over a contract renewal have prompted industry observers to speculate that Kraft Heinz Co. probably will not seek to retain the naming rights to the home of the Steelers beyond 2021, Street & Smith’s Sports Business Journal reported Monday.

Terry Lefton, described as a “sponsorship industry insider,” said it’s “highly unlikely” that Kraft Heinz will renew the contract two seasons from now — “paving the way to a new name for the first time in (the) stadium’s history,” Ben Fischer of the Sports Business Journal said.

The lack of interest in renewing the naming rights stems partly from the fact that Heinz no longer is headquartered in the Pittsburgh region, according to the Sports Business Journal.

H.J. Heinz Co. and Chicago-based Kraft merged in summer 2015, forming the world’s fifth-largest food and beverage company.

Meanwhile, the company is confronting mounting financial challenges, including its stock taking a 35% plunge earlier this year. Just last month, a financial securities analyst suggested that Kraft Heinz Co. could run out of cash by 2020.

RELATED: Financial analyst: New Kraft Heinz CEO faces ‘monumental challenge’

Officials from Kraft Heinz Co. have said nothing has been finalized and the possibility of Heinz staying around remains “on the table,” the Sports Business Journal reports.

Heinz has owned the rights since the stadium’s construction on Pittsburgh’s North Shore in 2001.

There’s no official word on potential contenders vying to replace Heinz as the stadium’s primary sponsor — but that hasn’t stopped speculators from flooding social media with suggestions.

Among ideas floated in one lively Reddit discussion about the possible name change: Iron City Stadium, Eat’n Park Field, Mister Rogers Neighborfield, Jeff Goldblumfield and Shenderovich, Shenderovich, and Fishman Stadium — referring to a local law firm with a catchy radio ad.

Several suggested an option that could preserve the stadium’s use of ketchup bottles to signal when players get within 20 yards of the goal line — Hunt’s Field.

Three Rivers Field also was a popular mention, paying homage to the former home of the Steelers and Pirates.

Nonprofit health giants UPMC and Highmark also emerged as possibilities.

Many fans lamented the notion of any name change. One posted a photo of an arm tattoo prominently featuring “Heinz Field.”

Some asserted they would continue to call the stadium Heinz Field regardless of the new official moniker — akin to the way many from the region continue to refer to the KeyBank Pavilion concert venue in Burgettstown as StarLake Amphitheater, its name many years ago.

Have a suggestion? Leave your input on a possible new name for the home of the Steelers in the comment section below.

Natasha Lindstrom is a Tribune-Review staff writer. You can contact Natasha at 412-380-8514, [email protected] or via Twitter .

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.