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VIA music fest plays game with audience

| Friday, June 17, 2011

From the start, it was clear that the crew for the VIA Music & New Media Festival was going to do things differently.

They've encouraged collaboration between their lineup of mostly electronic music and video-visual artists, for instance. They've also kept the VIA brand going year-round by bringing in top-shelf national and international artists like Big Freedia, Javelin, Onra, Omar-S and Chancha Via Circuito for smaller club-sized shows.

Instead of merely announcing the lineup of the big VIA Festival from Oct. 5 to 9, they're having a "Guess the Lineup" competition. Starting today,visitors to www.via-pgh.com are invited to guess who the performers will be. The first person to guess correctly will win a pair of five-day all-access festival passes, good for seven events. Letters will be released as clues throughout the competition, which lasts until July 1. Details: www.via-pgh.com .

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