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Gap's logo back to blue after fans gripe about new

| Wednesday, Oct. 13, 2010

Gap is back to blue.

The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after swapping it online for a new logo that irritated fans.

Gap North America president Marka Hansen says Gap realized how much people liked the old logo. She also says Gap didn't go about the change correctly because it missed a chance to have shoppers offer input until it was too late.

Last week, Gap swapped in the new logo -- a white background with black letters and a little blue box -- on its website. Confused fans complained online, but the company said it would roll out the new logo in stores and advertising next month.

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