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'Bras across the Bridge' to be hung Wednesday

| Friday, Sept. 23, 2011

American Eagle Outfitters Inc.'s aerie brand has an offbeat promotion lined up for Wednesday: Hundreds of bras hanging from the Hot Metal Bridge, to promote breast and ovarian cancer awareness.

"Bras Across the Bridge" is part of aerie's joint effort with Bright Pink, a nonprofit focused on early detection of the two cancers in young women.

American Eagle, with a South Side headquarters close to the bridge, said it will donate $1 for every bra sold in aerie undergarments and clothing stores nationwide to Chicago-based Bright Pink, up to $50,000. Customers also can donate at stores; the effort runs through October.

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