VisitPittsburgh touts world rank
The Toronto Star, The Washington Post and other publications soon will feature print and online ads urging readers to come to Pittsburgh, to find out why National Geographic Traveler recently named the city one of its most compelling places to visit this year.
Tourism agency VisitPittsburgh said on Thursday it's investing $250,000 in a "Best of the World" campaign based on the magazine's ranking, and asking local corporations to help with the international campaign.
VisitPittsburgh, the Allegheny Conference on Community Development and the Allegheny County Airport Authority are also collaborating on a five-minute, in-flight video set to run in June on Delta airlines and a special section for the airline's Sky Magazine.
"We are making this sizeable investment in an effort to capitalize on this well-deserved recognition and are confident that it will continue to further enhance the city's image," said Joe McGrath, CEO of VisitPittsburgh, which is funded through hotel tax revenue.
Money for the campaign came from a reserve fund, spokeswoman Beverly Morrow-Jones said.
The organization also said yesterday its 2012 Official Visitors Guide to Pittsburgh, featuring 24 Andy Warhol designs and details on activities, accommodations, dining, nightlife and shopping is available.
Single copies of the nearly 100-page book can be obtained at the Welcome Pittsburgh information center at Fifth Avenue Place, Downtown, or by calling 1-877-568-3744. Copies also can be downloaded at www.visitpittsburgh.com
VisitPittsburgh said it also will target campaigns to leisure travelers in the Columbus and Cleveland areas this year, based on specific areas -- performance arts, visual arts, the outdoors and "Kidsburgh" children's activities.
The Pittsburgh Symphony Orchestra's Paris Festival, which runs for three weekends in April and May, and The Cultural Trust's Distinctly Dutch Festival that stretches from this month through May, are among events that will be advertised through print, web, TV, email blasts and on-site promotions.