ShareThis Page
Business

VisitPittsburgh touts world rank

| Friday, Feb. 10, 2012

The Toronto Star, The Washington Post and other publications soon will feature print and online ads urging readers to come to Pittsburgh, to find out why National Geographic Traveler recently named the city one of its most compelling places to visit this year.

Tourism agency VisitPittsburgh said on Thursday it's investing $250,000 in a "Best of the World" campaign based on the magazine's ranking, and asking local corporations to help with the international campaign.

VisitPittsburgh, the Allegheny Conference on Community Development and the Allegheny County Airport Authority are also collaborating on a five-minute, in-flight video set to run in June on Delta airlines and a special section for the airline's Sky Magazine.

"We are making this sizeable investment in an effort to capitalize on this well-deserved recognition and are confident that it will continue to further enhance the city's image," said Joe McGrath, CEO of VisitPittsburgh, which is funded through hotel tax revenue.

Money for the campaign came from a reserve fund, spokeswoman Beverly Morrow-Jones said.

The organization also said yesterday its 2012 Official Visitors Guide to Pittsburgh, featuring 24 Andy Warhol designs and details on activities, accommodations, dining, nightlife and shopping is available.

Single copies of the nearly 100-page book can be obtained at the Welcome Pittsburgh information center at Fifth Avenue Place, Downtown, or by calling 1-877-568-3744. Copies also can be downloaded at www.visitpittsburgh.com

VisitPittsburgh said it also will target campaigns to leisure travelers in the Columbus and Cleveland areas this year, based on specific areas -- performance arts, visual arts, the outdoors and "Kidsburgh" children's activities.

The Pittsburgh Symphony Orchestra's Paris Festival, which runs for three weekends in April and May, and The Cultural Trust's Distinctly Dutch Festival that stretches from this month through May, are among events that will be advertised through print, web, TV, email blasts and on-site promotions.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me