West View company serves 100-pound snack at mission
In the protein bar game, size matters.
Representatives from The Crons Brand, a West View sports merchandise company, drew oohs and ahhhs Friday as they unwrapped a surfboard-sized protein bar during lunch time at the Light of Life Rescue Mission in the North Side.
Company Founder and CEO Pat Cavanaugh hopes the 6-foot, 100-pound snack could be enough to get a spot in the Guinness Book of World Records.
"Dang!" yelled out one man, gazing upon the cake batter-flavored bar that resembled a frosting-covered adobe brick. "Who could eat all that?"
The bar contained 5,000 grams of fat and 193,000 calories, though smaller bars sold on Crons' website have far, far fewer of each. Workers drove the bar to the homeless shelter in an air-conditioned SUV with its seats folded down. Once unwrapped, the bar was cut into coffee cup-sized pieces and given to the shelter's clients.
Beth Healey, a Light of Life spokeswoman, said the snack was a welcome change from sugary and less-healthy donations it sometimes receives, such as pies and fast food.
Cavanaugh contacted Guinness for record consideration two weeks ago, but the bible of feats big and small doesn't have a category for protein bars.
Sarah Wilcox, a Guinness spokeswoman, said a research team will spend a few weeks trying to determine whether the Crons bar deserves its own category.
"Our product isn't candy," said Cavanaugh, who played in the NCAA basketball tournament three times as a walk-on guard for University of Pittsburgh in the late 1980s. "If we get in, we'd have to get in by establishing our own category."
A 38-foot chocolate bar in Italy was crowned the world's largest in May. A baker in Colorado made his way into Guinness history 12 years ago by creating a 403-pound energy bar.