ShareThis Page

West View company serves 100-pound snack at mission

| Saturday, June 5, 2010

In the protein bar game, size matters.

Representatives from The Crons Brand, a West View sports merchandise company, drew oohs and ahhhs Friday as they unwrapped a surfboard-sized protein bar during lunch time at the Light of Life Rescue Mission in the North Side.

Company Founder and CEO Pat Cavanaugh hopes the 6-foot, 100-pound snack could be enough to get a spot in the Guinness Book of World Records.

"Dang!" yelled out one man, gazing upon the cake batter-flavored bar that resembled a frosting-covered adobe brick. "Who could eat all that?"

The bar contained 5,000 grams of fat and 193,000 calories, though smaller bars sold on Crons' website have far, far fewer of each. Workers drove the bar to the homeless shelter in an air-conditioned SUV with its seats folded down. Once unwrapped, the bar was cut into coffee cup-sized pieces and given to the shelter's clients.

Beth Healey, a Light of Life spokeswoman, said the snack was a welcome change from sugary and less-healthy donations it sometimes receives, such as pies and fast food.

Cavanaugh contacted Guinness for record consideration two weeks ago, but the bible of feats big and small doesn't have a category for protein bars.

Sarah Wilcox, a Guinness spokeswoman, said a research team will spend a few weeks trying to determine whether the Crons bar deserves its own category.

"Our product isn't candy," said Cavanaugh, who played in the NCAA basketball tournament three times as a walk-on guard for University of Pittsburgh in the late 1980s. "If we get in, we'd have to get in by establishing our own category."

A 38-foot chocolate bar in Italy was crowned the world's largest in May. A baker in Colorado made his way into Guinness history 12 years ago by creating a 403-pound energy bar.

TribLIVE commenting policy

You are solely responsible for your comments and by using you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.

click me