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Love for Steelers at root of promotion

| Thursday, Jan. 26, 2006

Hair we go, Steelers!

That's the sentiment of some customers of hairstylist Marilyn Jorgensen, who on Wednesday began offering black and gold hair extensions at the Hampton salon where she works.

In offering the extensions during the run-up to Super Bowl XL, Jorgensen is combining her love for the Steelers and a passion to help others. Proceeds will benefit the Light of Life Rescue Mission on the North Side.

"I'm excited. It's a Steelers thing. And a fun thing to do," said Jorgensen, a stylist at Stairway to Style hair salon.

Devan Broskey, 9, one of about 70 men, women and children who stopped by the salon for the treatment, was sporting a satisfied smile after having a black and gold extension attached to the right side of his head.

"My mom picked me up from school. We were gonna go eat some cake, and then she said we would go get an extension," Broskey said.

Broskey's mother, Jenni, works at the salon.

Broskey, who describes himself as a diehard Steeler fan, was happy that Light of Life would benefit from the fan enthusiasm.

"They're helping other people, and that's good," he said.

Coming up with the dyes to get the black and gold colors was a Herculean task, Jorgensen said. She said it took hours of experimentation with different colors to get it just right.

"We were looking for ways to get gold hair. It was a challenge," Jorgensen said.

The extensions are made of real hair and use a special protein-based polymer to affix them to customers' hair. Jorgensen said the proteins are actually good for the locks.

This is not the first time Jorgensen has helped Light of Life. She also has used her aerobics business to raise money for the mission.

Founded in 1952, Light of Life Rescue Mission is a nonprofit, nondenominational Christian organization dedicated to the rescue and rehabilitation of homeless and needy men, women and children, according to its Web site.

What Stairway to Style is doing "shows that there are people out there in the community who care for those that are less fortunate," Light of Life spokeswoman Beth Healey said.

Jorgensen and Joni Spagnola, also a stylist at the salon, offer the extensions for $15.

Mike Karrer came into Stairway to Style for a haircut and ended up with more than he intended. The stylists cut his hair short, dyed it gold, and then wove two black strips into the front of his head that resembled horns.

Karrer was delighted with the results.

"I've been going to Marilyn for years and would do anything I could to help her out," he said.

Those interested in getting black and gold extensions can call Jorgensen or Spagnola at 412-487-1913.

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