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Trib, WPXI partner to expand news coverage

| Thursday, March 4, 2010

Trib Total Media and WPXI-TV have joined forces to provide Western Pennsylvania with a broad-reaching, 24-hour news partnership.

The collaboration brings together two of the region's most aggressive news organizations to provide around-the-clock coverage of stories that have an impact on the health, economy and safety of viewers and readers alike. The two news organizations employ 500 people in the region, 310 for Trib Total Media and 190 for WPXI.

WPXI and Trib Total Media's partnership will incorporate sales and marketing efforts and community projects, as well as news coverage.

"We are very pleased to be working with WPXI on the news and business fronts," said Ralph Martin, president and CEO of Trib Total Media. "They are very forward thinking, and aggressively pursue stories that make a difference in the region."

Ray Carter, vice president and general manager of WPXI, also is excited about the partnership.

"At Channel 11, we're committed to serving our viewers," Carter said. "This partnership allows both WPXI-TV and Trib Total Media to pool our extensive resources and bring our TV, newspaper and Internet audiences the most immediate, in-depth news coverage in the area."

Trib Total Media's multimedia network of products includes eight daily newspapers, 21 weekly newspapers and a weekly shopper, along with a host of magazines and Web sites. Trib Total Media delivers news and information to 1.2 million readers each week.

WPXI-TV, the NBC affiliate in Pittsburgh, is owned by Cox Media Group and includes PCNC and RTV, as well as WPXI.com and Pittsburgh.com.

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